Design Matters – Adult Website Design for SEO and Conversion

Website design is for a lot more than making your site look prettier than a twenty dollar whore. Adult website design or any affiliate content site design should do a number of things for you:

Represent

By represent, I mean reinforce the subject matter of your website.

A good website design will communicate to  visitors that they are in the right place as soon as they arrive. This is the part that most people think about when they think design. This is the colours, the patterns, the imagery, the logo. This is generally he process of dolling up your site to look prettier than a twenty dollar whore.

Be User Friendly

Your design is the only thing that’s gonna help your visitors find their way around your website. This means that it needs to be easy to use. Your visitors are probably at your site to watch videos. You need to make it easy to find the ones they want to watch. This means highly visible category links, suggested next videos easy search etc. The easier it is for them to find videos they like, the longer their going to stick around and the longer you have to try and convert them.

Make You Money

The design can help you make money. In the design you need to lay out consistent, highly visible links to your affiliate sites. This is where you make your money, so I don’t have to tell you that this is a damn important part of the design.

Help You Rank

A well planned design will  will actually help you get better rankings for your adult website in the search engines. This means that your design has been built to leave ample opportunity to do proper on page content optimization.

So What Can You Do?

Well I’ll tell you what I did! I sat down with a pen and paper and drew up some wire frames of how I want my site to work. This is the first step. Let’s call it planning! Click here to read part 2 in this thrilling series – Design Matters Part 2 – Planning Your Adult Website Design!

First Step to Market Your Porn Site

Now it’s time for the first step in getting visitors to come check out what your porn site has to offer! To get moving on this we need to have what I like to call a “plan” in place. This isn’t a full fledged marketing plan, but more of a set of guidelines that will keep you focused while you perform  your various marketing tasks.

Luckily, just by having a website you’re already almost finished this step.

Define your Product (a.k.a. Porn Site)

In order to market our site we need to know exactly what it is that we’re marketing. Back in Step 1: Choose a Name you chose a name for your porn site based on a number of factors. During this process you probably also defined a specific subject matter and hopefully picked a bit of a niche for the kind of content you were going to display.

Let’s say your site is called: GirlfriendMovieTheatre.com

I’m willing to bet that you’re content is going to be strictly movies. It will be only amateur. And will be younger girls in pov shots from taken by their boyfriend.  We could define our site with a position statement like:

GirlfriendMovieTheatre.com
Watch real amateur girlfriends  filmed by their exes.

This is a little bland for now, but it’s a starting point that does its job. It tells anyone reading exactly what to expect when visiting your site. It also gives you a clear direction when gathering content for your site.

This new “positioning statement” we’ve created allows us to create a clear path in our marketing.

  1. Define our audience
    Who is it that wants to watch real amateur girlfriends filmed by their exes.
  2. Define our marketing channels
    Where and how do these people look for real amateur girlfriends filmed by their exes
  3. Determine Organic SEO guidlines
    What terms are these people using to search for real amateur girlfriends filmed by their exes
  4. Improve our site
    How do we make sure we stay on target and are there any better providers of real amateur girlfriend content our there

OK, no real marketing yet, but if you answer these questions for your self in the beginning it will be much smoother sailing as we continue down the path to porn site success!

How Can I Get More Traffic to My Adult Website

The old “Build it and they will come.” line does not even come close to working on the web.

It’s not easy to get thousands of visitors looking at your porn site, but that is exactly what you need to do. So here’s a quick list of the different ways to get traffic to your site!

  1. Search Engine Optimization (SEO)
  2. Banner ads through an ad network
  3. Link partners
  4. Social media
  5. Referrals from visitors
  6. Pay per click advertising
  7. Buy it from a traffic company

More to come! Give me a comment if you think of any I missed.

I’ve Started my Porn Site – NOW I NEED TRAFFIC!!

I’ve posted a few articles about building traffic, but since this is essentially the most important part of an adult or any other type of site, I’m going to try and consolidate some ideas about how you can build traffic here. The way I see it is there are 2 ways to build traffic to a porn site…

  1. The Manual Labour Method
  2. The Contractors Method

The Manual Labour Method for Building Traffic to your Porn Site

I’ve spoken a log about the Manual route in previous articles. I think no matter what your strategy is, this method needs to be implemented. You need to be on top of your website traffic. Know where it is in the rankings know where you want to be in the rankings and implement various manual strategies to get you there. Some of these strategies are as follows:

  1. Link building – you have to get on the link building sites and exchange links regularly.
  2. On Site Optimization – Make adjustments to your site, and add new content regularly.
  3. Monitor Your Results – Watch your analytics AND download Traffic Travis to monitor your rankings.
  4. These all contribute to the final goal of generating more Google traffic to your web site. If you want to really educate yourself on Google traffic building you should think about checking out the Google Traffic Pump System. This is a paid program, so not for everyone, but could have some valuable info on skyrocketing your website traffic. Click here for more info.

So you’ve done all of this and you’ve seen your traffic rise, you’ve seen improvement in your rankings, but you need more! It takes a bit of traffic before you start converting so if you need more traffic fast, it might be time to look at the Contractors Method.

The Contractors Method of Increasing Traffic

This method, as the title suggests will cost you a little bit of money, but also has greater potential to make you money. So the idea here is to spend less than what you make. Then when you make a little more, put some of that money back into one of these methods. Here are some affordable services that will guarantee you way more traffic FAST!

 

 

Search Engine Optimization for Porn

I have a feeling that this is going to require more than one post, so maybe a more appropriate title for this would be How to start a Search Engine Optimization campaign for my porn site.

First of all what is search engine optimization?

Search engine optimization can be divided into two types or categories: On-Site SEO and Off-Site SEO

On-site SEO is the process by which you change content and code on your website to get an optimum keyword to content ratio. This means that you have a number of keywords that you’d like to rank under, so you make sure that these appear in your HTML as many times as possible while still remaining relevant to the pages they appear on and readable by humans.

Off-Site SEO is the process by which you work to gain recognition for your site around the web. This includes getting inbound links, submitting to directories and search engines, social marketing and citations around the web. This is basically a popularity contest and quest to get as many relevant mentions and links back to your site as possible. This is where all the hard work is done!

A successful SEO campaign for your adult website will include both of these categories of optimization.

On-Site SEO involves the following steps:

  1. Build a list of key phrases that you want to rank under.
  2. Edit your content and code to reflect these keywords/keyphrases.
  3. Monitor your progress.
  4. Repeat using the knowledge you gained by monitoring your progress.

Off-Site SEO involves these steps:

  1. Submit your site to directories around the web.
  2. Exchange links and build  link partners.
  3. Start social a social marketing campaign.
  4. Submit comments on blogs and advice on forums.
  5. Monitor your progress.
  6. Repeat over and over and over again.

I’ll add in a detailed step by step on each of these over the next few days. If you think I’ve missed anything or if you have any questions, leave me a comment!!

 

Porn Site Marketing 101

Marketing your porn site is no different than marketing any other site on the Internet. The channels you use will be slightly different in some cases, but for the most part everything remains the same.

The theory behind marketing your porn is as follows:

  1. Define what it is that your are marketing and what your call to action is.
  2. Research who wants this and where they look for it.
  3. Build up your marketing channels to funnel traffic into your site.
  4. Optimize conversions of visitors to sales (or whatever your goal is) by monitoring your progress in Google analytics.
  5. Repeat

I call this my DRBOR program to easy online porn site marketing :). Easy right? Well, not yet.  This is just the theory. Read on for some specific, step by step strategies that will get you more traffic to your porn site and get you more conversions with your adult affiliates.

 

Find Your Niche and Adult Keywords with Traffic Travis

When it comes to researching a niche for my next adult website and finding keywords that I’d like to optimized my websites for there are two tools I use.

  1. Google Keyword Tool
  2. Traffic Travis

Until recently I only used the Google keyword tool. In fact I’ve used only this tool for years and years. But, times change and I’ve recently found that Traffic Travis is simply the most outstanding Keyword and overall SEO campaign monitoring tool there is. AND like Google keywords it’s free. I use the paid version, which is a little  more advanced, but the free one really does everything you need for a single website.

So before we continue, follow the link and download Traffic Travis. I’ll wait here:

Download Traffic Travis now.

OK, now that you have it let’s get started! As you boot up Traffic Travis, you’ll find that there are some incredibly useful tutorial videos in each section, so I’m not going to get into the technical details, just the principles here:

Find Your Niche

Everything you need to find a viable niche for yourself is here. What we’re looking for is a phrase that people are searching for has:

  1. High searches
  2. Low competition

That’s the definition of a niche; an area where there is big demand and not enough people to fill that demand yet.

For instance. My site is about big boobs. I think this is too broad to be a niche…but maybe there’s something in the big boob vertical that is a niche. Let’s check it out.

Find Keywords using Traffic Travis

  1. Open traffic Travis and click on the Keyword Tools. Make sure you’re on the Keyword Finder tab.
  2. Type “big boobs” into the Search Term field.
  3. Leave keywords to fetch at 200 for now. (Lower this to 50 for slower connections)
  4. Click on “Fetch Keywords”
  5. Wait a minute and watch as the list fills up.
  6. There you have it – this is a list of the top 200 searches that are related to big boobs!

Let’s examine the results.

First off, we can see that our term “Big Boobs” gets searched, on average, 369,999 times a day in Google alone. That represents almost 400,000 people that are visiting the sites that have top ranking under this term every day. So there’s a huge potential there, but is it a niche? Probably not. I’m guessing that there will be too much competition here and that any attempt to rank under this term will be futile. So how do we know for sure?

Examine the Competition in Traffic Travis

  1. Click on the SEO Analysis button
  2. Enter Big Boobs into the phrase to analyze.
  3. Click Analyze
  4. A list of the top sites for this term will come up. AND a list of all the top determining SEO factors will come up for each.
    BTW: Back when I did SEO analysis, this data was collected by manually searching and clicking on websites and was one of the most time consuming preparation tasks we did.
  5. Take a look in the top right when the data has finished loading under Difficulty Rating.
    1. Extremely Difficult
  6. OK this is where we cut our losses and go find another term. We need this to say something like Easy here!

What do all these columns mean?

These columns are all global pieces of information that search engines use to determine websites are worthy of high rankings in their indexes.

  • Rank: This websites position in Google under the term “Big Boobs”
  • Website: The page that ranks (could be an interior page or the main index of the site)
  • PR: Google Page Rank – This is a ranking system that Google gives all sites in it’s index. You start off at zero and work your way up. 6 is extremly high for this type of site.
  • Age: How long this site’s been around. The longer the better.
  • BL: Back links for page – number of external links coming into this page of this site.
  • BLS: Back links for site – number of external links coming into this entire site.
  • TBL: Back links from EDL and GOV domains: these are very high quality back links
  • DMOZ: Is there a listing in the dmoz.org directory
  • YAHD: Is there a listing in the yahoo.com directory
  • Title: Does this key phrase appear in the title tag of this site?
  • Desc: Does this key phrase appear in the description tag of this site?
  • H1 Tag: Does this key phrase appear in the H1 tag of this site?
  • GCA: Google Cache Age: when was the last time a google robot spidered this site. Just gives you an indication of how popular this site is with Google.

So we’re up against some stiff competition here. Let’s revisit our initial list of key phrases.

I’m just looking through the list here and seeing if there are any terms that seem more obscure but still fit my subject matter AND still get some good daily searches. Found one! Let’s try “kiss big boobs”.

So take this term and plug it back in to the SEO Analysis tool and let’s check it out…

Eureka! This one comes up as “Relatively Easy”. So this could be a good niche for me. For your niches you should go back and forth and check out a lot of different terms before you choose the one that’s right for you of course. But once you’ve chosen them you need to do a few key things:

  1. Find out if there’s a domain name available that holds that term. If your domain name is exactly the same as the term you’re optimizing for, you’re likely going to shoot to the top with little effort.
  2. Update your onsite optimization to suit your new niche.
  3. Get inbound links with that term as the anchor.
  4. Monitor your progress in traffic travis and analytics.

Search for your domain at GoDaddy below. Important: If you don’t already have web hosting or are new to building a website, don’t buy your domain from GoDaddy. Instead, find your name there then buy your domain and hosting at the same time from iPage. These guys accept adult sites, have great support and all the tools you need to get started today.

So search for your domain at godaddy then come back here and  buy the $1.99/mo iPage Web Hosting plan here.

Find Your Adult Website Niche – Google Keyword Tool

You may come into this saying:

“I’m an assman and my adult website is going to be all asses, all the time.”

But how do you know that there are other assmen out there who want to visit your site and watch your videos and make you money?

And how do you know what search terms these assmen will use to find your website?

AND how do you know how hard it’s going to be to get a higher ranking than all the other ass sites have out there?

Well, chanced are you don’t! That’s why its important to do a little research on this. There are two tools that I use to do this research.

  1. Traffic Traffic (Free Download Software)
  2. Google Keyword Tool (Free online service)

I’ll do a separate review of Traffic Travis in a later article, but if you’re curious you can check it out here:
Traffic Travis SEO Software Free Download

Study the tutorial below and try this out finding keywords on your site!

How to Choose a Niche for Your Adult Website Using the Google Keyword Tool

Now Go and Try it For yourself!! Click here to visit the Google KeyWord Tool!